Our philosophy has always been based on a common sense approach to bait. We see bait as a food source first and foremost, not just a means to catching fish.

All our ready made baits and mixes are based on providing a balanced nutritional diet, as well as being attractive to carp.

We use only the finest food grade ingredients, combined with top quality essential oils and aromatic esters along with the best eggs money can buy.

All of our baits are proven winners, with many years of experience going into each mix. All have been extensively field tested for several years on a wide variety of waters, both in England and on the continent, before being released.

We do not launch new super duper baits every year, and are always amazed by bait companies who do, as we understand just how difficult it is to come up with a new bait that really is going to be something special.